Menu & Pricing10 min read
Menu Modifiers That Boost Profits—Without Losing Customers
Not all menu modifiers work. These three—plus how to price them—turn impulse buys into profit without alienating regulars.
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4 articles
Menu & Pricing
Menu engineering and pricing — food cost, margins, modifiers, and what to change when costs move.
Menu & Pricing8 min readModifiers that boost profits—not just sales
Upsells and combo deals can cut margins if you’re not careful. Here’s how to design modifiers that add £5 to the till without losing £2 on ingredients.
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Menu & Pricing10 min readHow to Price Menu Items for Profit
Stop guessing at prices. How to calculate food cost, set margins, and adjust for delivery, seasonality, and supplier hikes—without losing customers.
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Menu & Pricing11 min readHow to price delivery vs dine-in without losing customers
Delivery and dine-in customers expect different prices—but raising one risks losing the other. Here’s how to balance margins and loyalty without alienating either group.
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